Sock It To Me

Left to right: Feetures, Darn Tough and OS1st.

Whether it’s for cozy times at home or lunch hour runs around the neighborhood, these socks are ready for action.

Darn Tough: New hiking sock line coming this spring featuring multiple sock heights.

Ready to take a quick hike? Darn Tough’s new hike line for spring comes in multiple heights. Features include mesh panels along the top of the foot for increased breathability, an enhanced performance zone to alleviate foot fatigue and bunching for all-day comfort and zero slipping, and 1x1 knit ribbing for a smooth, low-profile fit.

Royal Robbins: A collection of travel socks featuring durable, sustainable hemp.

Durable, sustainable hemp is the secret ingredient in Royal Robbins’ unisex travel sock collection. With styles in three heights and varying compression levels, as well as two Bug Barrier models with Insect Shield protection, the Hemp Travel Collection has eight models ranging in price from $16 to $28.

Feetures: The Everyday No Show sock uses targeted compression.

The new Everyday No Show Sock from Feetures, $15, not only has targeted compression, but also boasts an anatomical left/right design for a custom-like fit. The brand’s silicone Heel Hugger technology and seamless toes works to prevent tearing and blisters.

Balega: Reflective Enduro socks have a a ring of refractive glass beads sewn into the collar.

Stay visible on those early-morning and late-evening runs with Balega’s $16 Reflective Enduro sock. The unisex quarter-length sock has a ring of refractive glass beads sewn into the collar for a bright reflective band.

Wigwam: The SynchroKnit Trail Junkie Mid-Crew’s design contours the structure of the sock to the shape of the foot.

Knit to fit, Wigwam’s $20 SynchroKnit Trail Junkie Mid-Crew uses the brand’s patented knitting technique that eliminates excess fabric while contouring the structure of the sock to the shape of the foot. The result is a comfy sock that is “guaranteed not to slip.”

OS1st: FS4 Merino Wool Plantar Fasciitis socks (left) and TS5 socks (right).

Fans of OS1st’s ultra-soft, nylon FS4 Plantar Fasciitis Sock will have more options this fall with the launch of the FS4 Merino Wool Plantar Fasciitis Sock. Made from 100 percent recycled materials with temperature control and superior moisture-wicking abilities, the FS4 features the brand’s Compression Zone Technology that targets arch and heel pain and foot fatigue and works to relieve and prevent plantar fasciitis.

Originally intended for travelers, OS1st’s TS5 socks have found a new use during the COVID-19 pandemic, according to the brand, as relief for working from home and sitting in one place for a long period of time. The sock features medical-grade, graduated compression designed to prevent venous issues related to long-term sitting.

See More of the August 2020 Issue

Cozy @ Home

Our places of residence have taken on a lot of new roles over the past months: (Home) office, (home) gym, (home) school. These days, home base means more than ever. So maybe it’s not surprising that the categories consumers are embracing are the footwear favorites perfect for life around the house. Read the full story.

Boot Book

Boot Book: The Essentials

Durability, comfort and protection never go out of style in the work and safety footwear category. And even as the footwear business has been challenged in 2020, work footwear has continued to deliver with performance, style and more. Read the full story.

Boot Book

Boot Book: New Rules

The outdoor boot has been redefined. No longer dominated by traditional hiking boot silhouettes, performance hiking styles range from mid to low-cut heights, and pack in plenty of athletic tech and aesthetic. Read the full story.


What’s Working Now

The COVID-19 pandemic has caused a sea change in the retail landscape, altering not only what consumers buy but also when and how they buy it.  Read the full story.


Pandemic May Provide Running with Needed Bounce

In 2020’s early days, marketing budgets, development plans and product orders were already in place for an anticipated big year for running. Besides the usual marquee marathon events in Boston, New York and Chicago in the U.S., the Olympic Games in Tokyo were set to provide a... Read the full story.


Earlier Consumer Demand, Delivery Capacity Among Key Holiday Trends

With e-commerce estimated to account for a record 30 percent of all Holiday 2020 sales, according to the Statista/Salesforce Shopping Index, footwear retailers should be prepared for a handful of key emerging trends. Read the full story.