Inside the Mind of the Footwear Shopper
When shopping for footwear, how important
is the sit and fit experience at the store?Consumer Quotes
If a sales associate brought out a
Brannock Device, what would you think?
What do customers really want out of a footwear shopping experience? Where do they buy their shoes and how often do they expect them to last? What does the sit and fit atmosphere mean to shoppers? In our survey of male and female consumers, we found some interesting answers. Nearly 70 percent of respondents have purchased footwear in the past year without trying it on first. Sixty-eight percent admitted to buying a product online after first trying it on in a store. More than half expect casual and athletic footwear to last about one year. When it comes to the retail experience, 62 percent said they like when sales associates show them different colors/options, but less than 30 percent appreciate it when the sales associates suggest accessory options. How important is the sit and fit experience and what do shoppers think of the trusted Brannock Device? Turn the page to see some verbatim answers to these questions from our respondents. The panel consisted of 129 Male and Females that wear active wear and casual wear. The activity level of this panel was a broad range from low/moderately active to highly active individuals, with an average age of 36.