WHAT STORES ARE ELIGIBLE?
• All Independently owned shoe stores.
• Regional Chains that have a significant shoe business.
• National chains are not eligible.
WHO NOMINATES STORES?
• Stores can nominate themselves.
• Stores can be nominated by industry colleagues.
• Stores can be nominated by sales reps from sponsoring companies.
• Will be national in scope and include at least 100 stores.
Footwear Insight, working with Franklin Retail Solutions, mystery shopped and rated more than 100 of the top footwear specialty stores in the United States. Each store was graded on more than 15 criteria (beginning with the greeting and extending through the fitting process, selection, all the way through to checkout). Scores were processed and top stores are recognized in a special report, and will be published in an upcoming issue of Footwear Insight. This will be a provocative, highly read feature as stores see how they measured up against the criteria and the other top stores in the country.
Each store that achieves Gold Medal recognition will receive a special Window Decal, promotional signage and a social Media Toolkit recognizing its achievement so it can promote that honor to its consumers and its community.
PROMOTION AND TIMELINE
This program will be promoted throughout the year in Footwear Insight. The promotion will include a Customer Service Checklist that stores can download for all staffers, informing them of the criteria that will be used to evaluate their customer service. The stores will be shopped and rated. Ads in Footwear Insight will encourage store to submit its name and location for evaluation.
HOW BRANDS CAN PARTICIPATE
Brands that support specialty and good customer service, this is a great in-store program offered turnkey by Footwear Insight and Franklin Retail Solutions.
Each Sponsoring Brand will receive:
• Recognition across platforms in all promotion material.
• Logo on all Award materials and Window Decals distributed to Winning Stores.
• Logo on special Customer Service Checklist available to all stores throughout 2018.
• The right to submit 15 names of stores to be mystery shopped.
• Sponsorship will be limited to Six Brands.
WHAT DO SPONSORS RECEIVE?
• Sponsors are featured in all ads in Footwear Insight promoting the Gold Medal Program.
• Sponsors get logo recognition on all Gold Medal materials (mystery shopping checklist, winners plaques and window decals).
• Recognition at Awards Ceremony in August.
• Sponsors will also receive brand ads in three issues of their choice.
Chandler's Walk Shoppe
Salt Lake City, UT
Greenwood Village, CO
Tops for Shoes Inc.
Vionic by Lucky Shoes
Las Vegas, NV
Orland Park, IL
Reyers Shoe Store
Feet First Tampa
Comfort One Shoes
New Balance San Antonio
San Antonio, TX
Van Dyke and Bacon
Ellicott City, MD
Coolest Shoes in California
Fred Toenges Shoes and Pedorthics
Fort Wayne, IN
Turnpike Comfort Footwear
Comfort One Shoes
Cook & Love Shoes
The Foot Spot
Happy Feet Plus
Winter Park, FL
Tip Top Shoes
New York, NY
Evans on the Common
Januzzi's Footwear Solutions
Stan's Fit for Your Feet
Boca Raton, FL
Birkenstock of San Diego
Lemon Grove, CA
Little Rock, AR
The Shoe Box
K&D Shoe Warehouse
Work Boot Warehouse
San Bernardino, CA
Hawley Lane Shoes
When The Shoe Fits