THE 

GOLD 

MEDAL

SERVICE 

AWARDS 

2017

THE GOLD MEDAL SERVICE AWARDS 2017

FOR THE INDEPENDENT RETAILERS THAT OFFER THE BEST SERVICE IN THE COUNTRY

Promote, Recognize and Reward Excellence in Retail Customer Service

2017 Award Winners:

Chandler's Walk Shoppe
Salt Lake City, UT
Foot Savvy
Greenwood Village, CO
Dardano's
Denver, CO
Foot Solutions
Matthews, NC
Soft Shoe
Richmond, KY
Walking Comfort 
Centerville, UT
Birkenstock Midtown Sacramento, CA
Tops for Shoes Inc.
Asheville, NC
Vionic by Lucky Shoes
Fairlawn, OH
Desert Birkenstock
Las Vegas, NV
Miroballi Shoes
Orland Park, IL
Reyers Shoe Store
Sharon, PA
Kassis Brothers Charleston, SC
Feet First Tampa
Tampa, FL
Comfort One Shoes McLean, VA
New Balance San Antonio
San Antonio, TX
Van Dyke and Bacon Ellicott City, MD
Coolest Shoes in California
Carlsbad, CA
Fred Toenges Shoes
and Pedorthics

Fort Wayne, IN
Turnpike Comfort Footwear 
Queens, NY
Valley Sole
Huntsville, AL
Buck's Shoes
Omaha, NE
Mar-Lou Shoes
Lyndhurst, OH
Comfort One Shoes Fairfax, VA
Cook & Love Shoes Memphis, TN
The Foot Spot
Leawood, KS
Happy Feet Plus
Largo, FL
Shooz
Winter Park, FL
Tip Top Shoes
New York, NY
J  Michaels
Syracuse, NY
Evans on the Common Townsend, MA
Footprints
Newington, CT
Modern Shoe
Provo, UT
Januzzi's Footwear Solutions
Amherst, OH
Stan's Fit for Your Feet  Brookfield, WI
Walk'n Shoes
Boca Raton, FL
Comfort Plus
Leawood, KS
Birkenstock of San Diego
Lemon Grove, CA
Famous Shoes
Sarasota, FL
J Pruitt
Little Rock, AR
Shoe City
Baltimore, MD
Phillips Shoes
Charleston, SC
The Shoe Box
Modesto, CA
K&D Shoe Warehouse Conyers, GA
Saxon Shoes
Henrico  VA
Wesley Shoes
Chicago, IL
Work Boot Warehouse
San Bernardino, CA
Hawley Lane Shoes Norwalk, CT
Shoe Market
Greensboro, NC
Allen's Shoes
Northfield, NJ
Foot Solutions
Easton, PA
Joy-Pers Shoes
Salinas, CA
Schuler Shoes
Roseville, MN
Smiths Shoes
Odessa, TX
When The Shoe Fits
Vancouver, WA
Woldruffs Footwear
Goshen, IN

EXECUTION

Footwear Insight, working with Franklin Retail Solutions, mystery shopped and rated more than 100 of the top footwear specialty stores in the United States. Each store was graded on more than 15 criteria (beginning with the greeting and extending through the fitting process, selection, all the way through to checkout). Scores were processed and top stores are recognized in a special report, to be published in an upcoming issue of Footwear Insight. This will be a provocative, highly read feature as stores see how they measured up against the criteria and the other top stores in the country.

Each store that achieves Gold Medal recognition will receive a special Window Decal, promotional signage and a social Media Toolkit recognizing its achievement so it can promote that honor to its consumers and its community.

HOW BRANDS CAN PARTICIPATE

Brands that support specialty and good customer service, this is a great in-store program offered turnkey by Footwear Insight and Franklin Retail Solutions.
Each Sponsoring Brand will receive:
• Recognition across platforms in all promotion material.
• Logo on all Award materials and Window Decals distributed to Winning Stores.
• Logo on special Customer Service Checklist available to all stores throughout 2017.
• The right to submit 15 names of stores to be mystery shopped. This is a great way to make sure your key accounts
• Sponsorship will be limited to Six Brands.

PROMOTION AND TIMELINE

This program will be promoted throughout the year with full-page ads in Footwear Insight. The promotion will include a Customer Service Checklist that stores can download for all staffers, informing them of the criteria that will be used to evaluate their customer service. The stores will be shopped and rated.
Ads in Footwear Insight will encourage store to submit its name and location for evaluation.
• Announce with multi-page ads in upcoming issues of Footwear Insight.
• Ad promotes all sponsors.
• Encourages Store Nominations.

WHAT STORES ARE ELIGIBLE?

• All Independently owned shoe stores.
• Regional Chains that have a significant shoe business.
• National chains are not eligible.

WHO NOMINATES STORES?

• Stores can nominate themselves.
• Stores can be nominated by industry colleagues.
• Stores can be nominated by sales reps from sponsoring companies.
• Will be national in scope and include at least 100 stores.

WHAT DO SPONSORS RECEIVE?

• Sponsors are featured in all ads in Footwear Insight promoting the Gold Medal Program.
• Sponsors get logo recognition on all Gold Medal materials (mystery shopping checklist, winners plaques and window decals).
• Recognition at Awards Ceremony.
• Promotional Ad Schedule (multi-page ad in March-April, Full Page Ads in May-June  and Sept-October issues).
• Sponsors will also receive brand ads in three issues of their choice.
• One n/c upgrade to a spread for any of the ads.

CONTACT INFORMATION

Nominations: Jennifer Swan / jswan@formula4media.com
Questions: Mark Sullivan / msullivan@formula4media.com
Sponsorships: Jeff Nott, Publisher / 516-305-4711 jnott@formula4media.com

Questions: Mark Sullivan msullivan@formula4media.com
Sponsorships: Jeff Nott, Publisher / 516-305-4711 / jnott@formula4media.com