Seventh annual
The Gold Medal
Service Awards 2021
For Outstanding Customer Service
2018 Gold Medal Service Award Sponsors

Modern Shoe

2018 Waldy award winner - Score: 100

OWNER: TONY THOMAS • Provo, Utah • Year Founded: 1940
“Modern Shoe was founded in 1940 as a repair shop. I started in 1974. I worked here through junior high, high school and college. I was bored in the corporate world as a programmer, so in 1989 I bought the business. We go way beyond — we’re experts in what we do. I’m a certified pedorthist, we have other certified pedorthists as well, and our customers get a lot of service here they can’t get elsewhere. We’re better than the average store because that’s our heritage.” – Tony Thomas